Community Building Archives - Page 3 of 3

Community Building

Contributors or leechers

Posted on January 3, 2024January 3, 2024by pareen

There are two types of people in every community, every culture, every nation.

Those who are contributors and those who are leechers.

Contributors are usually those who love the culture and stay for it, even contributing towards reinforcing/enhancing it.

Leechers are those who aren’t happy with the culture but stay back for the *benefits* – a trade-off, usually transactional.

A culture should charge such non-contributors a lot to ensure they do not stay.

If they aren’t aligned on values, the relationship between the culture and the person will not compound.

Community Building

Community content vs audience content

Posted on December 27, 2023December 27, 2023by pareen

At a fundamental level, i think the tightness of a community is anti-scale, especially at the beginning.

This comes from my learning from observing Visa build FAN.

While drafting my tweets, I default to using my marketing brain and make it clear, concise, to the point, ending with a call to action.

But I realised this is distribution-focused or audience-focused content, not community-focused content.

Community content is usually with a ton of nuance, and a lot of tangents, experiences, examples, and anecdotes. Best of community content – Hindu scriptures or the old testament Bible – was written in languages that were bad from a distribution perspective.

My biggest takeaway is: function of content in a community vs media is completely opposite.

	Content for communities	Content for audiences
What are we creating?	Community	Media
Function of content	Filtering	Reach / information
Nuances / tangents	Desired	Not desired
Type of content	Tribal truth	Absolute truth
Meant for	Aligned folks / to identify aligned folks	Non-aligned folks

Community Building

Base Spectrum: Collectivism vs Individualism

Posted on November 1, 2021July 27, 2024by pareen

Subset: Trust vs Transactional relationships.

I am currently at my parents' place in Bangalore. A unique feature of their life is that there is a constant stream of friends & neighbors who visit them throughout the day (and randomly).

It drives me crazy but have to admit, their social support system is 10x mine.
— Apoorva Govind (@Appyg99) November 1, 2021

This is a spectrum that is tough to understand but if rightly balanced, it brings all life in balance.

Community but not so dense. Privacy but not so isolationist.

Individualism	Collectivism

First draft started in late 2021. Second version now in July 2024 🙂