Common Mistakes
Building in a Vacuum
Months of heads-down building toward a launch nobody asked for. The most common, most expensive mistake there is.
The pattern: disappear for six months, build the thing in your head, launch to silence. It feels like progress because you’re shipping — but you’re shipping against a guess.
This piece will cover:
- Why building feels safer than selling (and isn’t)
- The tells that you’re in a vacuum
- The shortest loop back to reality
Working draft — an outline for now; the full version is coming.