warm intros beat cold outreach for allocators
to cold-start liquidity, get warm intros to lp allocators and sell them the flow you can't fill yet.
what to do
For liquidity, warm intros to the people who allocate capital beat cold outreach every time. Quantify the demand you are already turning away. Show an allocator the volume you cannot fill today, put a number on it, and sell that number.
for example
A team in 2026 had real demand routing to them through an aggregator that they could not fill for lack of liquidity. I told them to measure that missed flow precisely and take it to allocators through warm intros. “Here is paying demand we turn away every day” is a far easier sell than “please trust us”.
the failure it prevents
Cold emails to allocators who get a hundred a week, with no number attached, so there is nothing to react to and no reason to move first.
when this doesn’t apply
If you have no demonstrable demand yet, there is no flow to quantify. Go earn some first, even by hand.