founders paras chopra, chapter by chapter
16. Find Partners Who Grow by Building on You
The strongest partnerships create a feedback loop between two businesses’ success.
Businesses depend on other businesses, but the most valuable dependencies are consciously deepened into partnerships. When a partner earns revenue, reaches customers, or builds a differentiated service on your platform, its effort increases your own product’s value and creates a self-reinforcing loop.
Start with the partner’s motivation—money, distribution, credibility, training, or access—not your own wish list. Invest in its success as seriously as yours through tools, economics, and support. A partner that can build a durable business on you has a reason to keep growing you.
Original sketch and model by Paras Chopra. Read the source chapter.