Non-Negotiables3
The things every founder has to learn. No choice, no shortcuts — the stuff that quietly decides whether you make it.
- Default AliveKnow, at all times, whether your current trajectory reaches profitability before the money runs out. Almost nothing matters more.draft
- Talk to Users, AlwaysThere is no stage at which you are done talking to users. The founders who lose the thread are always the ones who stopped.draft
- Sell Before You BuildThe cheapest way to learn whether something is wanted is to try to sell it before it exists.draft