Non-Negotiables
Talk to Users, Always
There is no stage at which you are done talking to users. The founders who lose the thread are always the ones who stopped.
User conversations aren’t a phase you graduate from. They’re the instrument panel. This piece is about keeping the channel open forever — and how to hear what people mean, not just what they say.
This piece will cover:
- Why the need never ends, at any scale
- Asking about problems, not your solution
- Separating what people say from what they do
Working draft — an outline for now; the full version is coming.